Anyone who knows me, knows that I’m just a kid trapped in an adult’s body, which is why this brand name made me laugh out loud and then of course the design caught my eye too. My Pakage is a Canadian company that claims that they have set a new benchmark by making the best underwear on the planet for men. They support life’s adventures through innovation and comfort.
As always, I love the simplicity of the design, and the use of spot varnish on the matte black package. They also designed a unique icon for their “keyhole comfort” feature which helps with the consumers decision making process when they ask themselves “why should I buy this?”
I also really like the attitude of their website and blog. It’s all about the great outdoors and living life to its fullest, along with manly tips on how to cook the perfect steak. Important stuff, especially if you’re cooking for me! 😉
That’s it for now… carry on in comfort with #PermissionToPlay
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