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Churning Up a Hand Drawn Package
In the crowded dairy case, the beautifully hand drawn Vital Farms butter stands out, and here’s why: #1 Unique for this category. The...
Lael Porcelli
Nov 16, 20212 min read
7 views
0 comments


5 Ways Packaging Gets Buck Wild
In the crowded snack aisle, Buck Wild Tortilla Chips stands out, and here’s why: #1 Unique and intricate logo. This unusual logo caught...
Lael Porcelli
Nov 16, 20211 min read
6 views
0 comments


When a Brand Uses Eye “Candy”
Now that the “jig” is up for Nespresso™ pods, we’ve been trying different coffees to fulfill our need for caffeine. Imagine my surprise...
Lael Porcelli
Nov 16, 20211 min read
2 views
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Spread The Love With Barney Butter
I’m nuts about these almond butters and the packaging too. The color coding is excellent and there’s never any confusion when I’m...
Lael Porcelli
Nov 16, 20211 min read
3 views
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Vanilla Chocolate Confusion
Package design should only be “black and white” typically in ONE case; its message. It shouldn’t leave you hanging, feeling confused or...
Lael Porcelli
Nov 16, 20211 min read
2 views
0 comments


Simple vs. Generic Package Design: The Slippery Slope
So, the word on the street is that the pickle category hasn’t seen anything new and great in a long time! Worry not, Rick’s Picks is on...
Lael Porcelli
Nov 16, 20212 min read
3 views
0 comments


When Mind Changing is Epic
Does your mind ever change about package design once you use the product? When I first spotted these Epic Bites, I felt strongly about...
Lael Porcelli
Nov 16, 20211 min read
2 views
0 comments


An Oil Leak That Isn’t Bad for the Environment
My favorite package design finds are the ones that I come across when I least expect it. We were in Hampton Bays, NY this weekend and...
Lael Porcelli
Nov 16, 20211 min read
5 views
0 comments


Would Your Brand Pass The "Crop" Test?
It’s that time of year when you can’t go into CVS without leaving with a bag of Hershey’s Minis “for the office” (17 days ’til...
Lael Porcelli
Nov 16, 20211 min read
1 view
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It’s harvest time!
This time of year is all about harvesting all of your garden’s bounty before the winter months. It always reminds me of my childhood with...
Lael Porcelli
Nov 16, 20211 min read
1 view
0 comments


Fam Extra Virgin Olive Oil
I love it when I stop at a deli for a quick sandwich and it turns into a blog post! I came across this Extra Virgin Olive Oil at Scotto’s...
Lael Porcelli
Nov 16, 20211 min read
11 views
0 comments


Package-Gawking...Pemberton’s
On my last trip to Whole Foods, I ran in for a few items and ended up package-gawking. An hour later, I came out with this beautiful line...
Lael Porcelli
Nov 16, 20211 min read
3 views
0 comments


Artisanal Meatarians
My family loves jerky, we are meatarians to the core! Especially this artisanal line that Krave created in partnership with Whole Foods...
Lael Porcelli
Nov 16, 20211 min read
1 view
0 comments


A Pleasing Package of Pickles (say it 5 times fast)
When you’re in Laguardia Airport at 7am and take a perfect picture of pickles in a pleasing package, you positively have to post! Oh...
Lael Porcelli
Nov 16, 20211 min read
4 views
0 comments


Kite Hill Cream Cheese
I’ve tried a lot of dairy substitutes and Kite Hill is the closest to the real thing that you’re going to find. It’s light, smooth and...
Lael Porcelli
Nov 16, 20211 min read
2 views
0 comments


Pole & Line Caught Tuna
I know it’s only tuna, but this package stopped me in my tracks! The illustration on each variety is beautiful with a unique and hand...
Lael Porcelli
Nov 16, 20211 min read
3 views
0 comments
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