Churning Up a Hand Drawn Package
In the crowded dairy case, the beautifully hand drawn Vital Farms butter stands out, and here’s why: #1 Unique for this category. The...
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Lael Porcelli
- Nov 16, 2021
- 1 min
5 Ways Packaging Gets Buck Wild
In the crowded snack aisle, Buck Wild Tortilla Chips stands out, and here’s why: #1 Unique and intricate logo. This unusual logo caught...
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Lael Porcelli
- Nov 16, 2021
- 1 min
When a Brand Uses Eye “Candy”
Now that the “jig” is up for Nespresso™ pods, we’ve been trying different coffees to fulfill our need for caffeine. Imagine my surprise...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Spread The Love With Barney Butter
I’m nuts about these almond butters and the packaging too. The color coding is excellent and there’s never any confusion when I’m...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Vanilla Chocolate Confusion
Package design should only be “black and white” typically in ONE case; its message. It shouldn’t leave you hanging, feeling confused or...
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Lael Porcelli
- Nov 16, 2021
- 2 min
Simple vs. Generic Package Design: The Slippery Slope
So, the word on the street is that the pickle category hasn’t seen anything new and great in a long time! Worry not, Rick’s Picks is on...
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Lael Porcelli
- Nov 16, 2021
- 1 min
When Mind Changing is Epic
Does your mind ever change about package design once you use the product? When I first spotted these Epic Bites, I felt strongly about...
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Lael Porcelli
- Nov 16, 2021
- 1 min
An Oil Leak That Isn’t Bad for the Environment
My favorite package design finds are the ones that I come across when I least expect it. We were in Hampton Bays, NY this weekend and...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Would Your Brand Pass The "Crop" Test?
It’s that time of year when you can’t go into CVS without leaving with a bag of Hershey’s Minis “for the office” (17 days ’til...
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Lael Porcelli
- Nov 16, 2021
- 1 min
It’s harvest time!
This time of year is all about harvesting all of your garden’s bounty before the winter months. It always reminds me of my childhood with...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Fam Extra Virgin Olive Oil
I love it when I stop at a deli for a quick sandwich and it turns into a blog post! I came across this Extra Virgin Olive Oil at Scotto’s...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Package-Gawking...Pemberton’s
On my last trip to Whole Foods, I ran in for a few items and ended up package-gawking. An hour later, I came out with this beautiful line...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Artisanal Meatarians
My family loves jerky, we are meatarians to the core! Especially this artisanal line that Krave created in partnership with Whole Foods...
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Lael Porcelli
- Nov 16, 2021
- 1 min
A Pleasing Package of Pickles (say it 5 times fast)
When you’re in Laguardia Airport at 7am and take a perfect picture of pickles in a pleasing package, you positively have to post! Oh...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Kite Hill Cream Cheese
I’ve tried a lot of dairy substitutes and Kite Hill is the closest to the real thing that you’re going to find. It’s light, smooth and...
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Lael Porcelli
- Nov 16, 2021
- 1 min
Pole & Line Caught Tuna
I know it’s only tuna, but this package stopped me in my tracks! The illustration on each variety is beautiful with a unique and hand...
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