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Would Your Brand Pass The "Crop" Test?

It’s that time of year when you can’t go into CVS without leaving with a bag of Hershey’s Minis “for the office” (17 days ’til Halloween!). I was happy to open the package, which is clearly branded, and see that Hershey took a risk with their branding and cropped it! The brand names are all strategically placed so that they are still very recognizable, although my Danish colleague, who is unfamiliar with them, couldn’t guess the name of one in particular. Can you guess which one?


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