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5 Ways Packaging Gets Buck Wild

In the crowded snack aisle, Buck Wild Tortilla Chips stands out, and here’s why:

#1 Unique and intricate logo.

This unusual logo caught my eye immediately and the white type with black background adds to the impact.

#2 Unusual flavors.

Jalapeño Jack and Roasted Tomato Herb is just the beginning. They make Tortilla Chips, Popcorn and Snack Mix in a variety of unique flavors. Check out the other flavors here.

#3 Matte Varnish and Shiny Silver Foil.

Matte varnish on snack bags really adds to the premium quality. They’ve chosen key areas to allow the silver foil to show thru, such as the profile photos on the back panel and some of the type too.

#4 Color coding, clear and simple.

This is the shape on the front of the package that changes colors with each flavor. It’s important for consumers to know the difference between the flavors. The bright colors and product photography they’ve chosen are unmistakably different for each package.

#5 A company with a conscience.

Buck Wild gives back to the community. They “champion adventure”, “unleash potential” and “inspire individuality”. It’s all good. Read more about their mission here.

So with all that good stuff, there’s one thing I’m curious about…. how would the Buck’s sunglasses look with the shiny foil showing thru? Thoughts? (And while you’re thinking about it, be sure to pick up a bag or two! They are AMAZINGLY good! I can’t wait to try their Caramel Bourbon Popcorn!!)

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