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Sriracha is the New Black

Sriracha is popping up everywhere these days but in cocktail mixers? Yup! Cocktail Crate makes a line of unusual mixers that really leap off the shelf, due to the bold full color labels and the large bold white type. They use only the highest quality ingredients sourced from small, independent, and family owned businesses that share their same interest in sustainable food production. Read more about their ingredients here.

One important thing to consider in package design is the nature of the product. Sometimes liquids or emulsions settle or separate. The consumer might see the separated product and think that it must be fresh OR they could also find it less than appealing. A quick shake of these bottles resolved the issue, but two quick design solutions would be to use a frosted glass bottle or a full printed shrink wrap that hides the bottom third of the bottle.

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